MICE turns 10 in 2023. As a highly valued exhibitor that has been with MICE since the very beginning, Bombora will also celebrate its 20th year of operation in Australia this year.
MICE spoke to Joe Le Mura, Bombora Coffee & Water Supplies Technical and Products Manager, about why Bombora has been continuously exhibiting at MICE for the past 10 years.
“MICE has always been the number one show for the coffee industry in Australia. Attending the expo is a great way to forge new relationships, catch up with old industry friends and explore the latest products and newest innovations that companies have to offer,” says Joe.
“We are always looking for opportunities to showcase Australia’s coffee culture to the world. We see Australia lead the world in so many sectors of the coffee industry, so being a part of that and having the opportunity to provide products and support to some of the best baristas, brewers, and roasters in the world is both a privilege and an honour,’ Joe continues.
“To experience the atmosphere of the expo and then the coffee, food and wine Melbourne has to offer is perfection!” adds Joe.
As a primarily online business, exhibiting at MICE for the past 10 years has provided Bombora customers a great opportunity to get their hands on its extensive product range.
“MICE2023 also allows the Bombora Team to reconnect with the industry in a space that unveils the newest, hottest, and most popular products from the coffee industry’s most sought-after brands. As always, we have an amazing line up of brands for MICE2023. We will share our space with representatives from some of the leading brands that we distribute for, including Fellow, Comandante, Brewista, and Toddy,” he says.
“The Bombora team looks forward to welcoming customers, suppliers, friends, and colleagues to our stand to enjoy a few laughs, some informative and educational discussions. And of course, great coffee.”
For more information, visit internationalcoffeeexpo.com