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Holistic concepts for future-proof innovation

Vitafoods Europe 2023, booth B119: Omya presents exciting concepts for a new generation of orally disintegrating applications

Oftringen (Switzerland), April 2023 – At Vitafoods Europe, Omya will present the Omyanutra® range of technologically advanced natural minerals that open up a wealth of opportunities for oral dosage forms. Omyanutra® 300-OG, Omyanutra® 300 DC and Omyanutra® 300 Flash offer ultra-fast dissolution qualities that are suitable for supplements and nutraceuticals in directly compressed or free-flow powder form. Being highly porous while still of hard consistency, the non-nano and GMO free particles provide ultimate absorption qualities, no dusting, ideal glidance in powders and easy compressibility in solid tablets. Besides their extraordinary functionality, the particles add value as a natural source of calcium with optimal bioavailability, supporting bone health and making the use of health claims possible. When combined with other active ingredients such as vitamins, natural flavors and fibres, all offered in the company’s complementary distribution portfolio, manufacturers can meet current consumer demand both efficiently and effectively, and create market-differentiated products.

Omya will illustrate the range of options with unique prototype formulations such as Day & Night functional tooth tabs with vitamins and active ingredients for enhanced wellbeing. As tooth brushing usually happens early in the morning and last thing at night, these products are perfect for delivering an extra energy kick or late-night calming effect. While brushing, the supplements are absorbed through the mucosa to quickly deliver their beneficial effects. Taurine and L-theanine are combined to provide an active start to the day, while tryptophan and L-theanine support the body in winding down at the end of the day. Furthermore, the solid tabs give an authentic teeth-brushing effect thanks to the company’s mineral particles: porous Omyanutra® 300 Flash particles can carry actives and disintegrate ultra-fast, while Omyacare® S95-OG promises enamel-safe abrasivity and cleaning performance. Omyadent® 100- OG, meanwhile, delivers remineralization and whitening effects. Despite a minimalist INCI list, hydroxyapatite and calcium carbonate particles are ideal for fluoride-free products, and are environmentally friendly too: They save on water and can be packed in glass bottles or paper bags, which reduces transportation and storage costs, as well as CO2 emissions.

Further prototypes showcased will include Activfresh mint oil-containing lozenges produced with Omyanutra® 300 DC for instantly refreshed breath and mouthfeel, and Bone Boost Chewables, comprising a mix of Omyapure® 35 – a high-purity, natural calcium source with 40% of bioavailable calcium – plus vitamins D3 and K2, which are essential for optimal calcium absorption and deposition into bones. B12 Flash ODT are red berry-flavored tablets containing Vitamin B12 which, thanks to Omyanutra® 300 Flash, orally disintegrate ultra-fast regardless of the hardness of the tablet. Finally, L Theanine Flash ODTs with apple and mint flavour can quickly and effectively ease anxiety, while counteracting oxidative cellular stress.

Stefan Lander, Vice President Consumer Goods, Group Sales & Marketing at Omya, says: “Today’s consumers are increasingly demanding when it comes to best health support, but also want pleasant and effective application, as well as a safe and environmentally friendly profile of the end product. Our natural and safe minerals tick all the boxes, as they enable easy processing combined with a broad range of functional benefits.”

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