DKSH has been appointed by Korea Ginseng Corporation (KGC), a worldwide renowned ginseng manufacturer, to exclusively distribute and market Korea’s leading red ginseng brand CheongKwanJang, to Thailand, Singapore, and Malaysia. This agreement is in line with DKSH Business Unit Healthcare’s strategic focus of strengthening its regional footprint.
Bangkok, Thailand, March 21, 2023 – DKSH Business Unit Healthcare, a leading partner for healthcare companies seeking to grow their business in Asia and beyond, has signed an exclusive agreement with Korea Ginseng Corporation (KGC), a worldwide leading ginseng producer, to bring CheongKwanJang – Korea’s most prominent red ginseng brand with a tradition over 120 years – to Thailand, Singapore, and Malaysia.
Under the agreement, DKSH will provide full Market Expansion Services by building dedicated sales and marketing teams on the ground and managing logistics and product distribution. DKSH’s experienced teams and broad distribution network will ensure red ginseng CheongKwanJang reaches those who seek to improve their health and well-being. The products will be made available in modern trade, traditional trade, convenience stores, specialty stores, and e-commerce channels across these markets thanks to DKSH’s omni-channel approach.
CheongKwanJang is Korea’s leading red ginseng brand. Through 120 years of manufacturing know-how and strict quality control, KGC prides itself on the craftsmanship that has upheld the reputation of Korean ginseng for thousands of years through various products and services for those seeking well-being and health remedy.
Each of the CheongKwanJang products is certified by the Republic of Korea’s Ministry of Food and Science to feature only premium ginseng extract, from the roots of plants that have been allowed to mature for the full six years required for optimal results.
Bin An, Global Business Head, Korea Ginseng Corporation, said: “At KGC, we strive to make people’s lives better every day by providing them with the best, traditionally harvested, most carefully selected Korean red ginseng products. With DKSH’s expertise and proven track record in market expansion in Asia Pacific, we are confident to have a trusted partner who will help us realize our vision of strengthening growth in ASEAN markets while providing high-quality Korean red ginseng to improve the health of people in Thailand, Singapore, and Malaysia.
Bijay Singh, Head of Business Unit Healthcare at DKSH, added: “We are committed to enriching people’s lives and making healthcare accessible for all. The partnership with Korea Ginseng Corporation strengthens our ambition to become the preferred partner for clients to help people in Asia have better access to high-quality healthcare products. It is our honor to be able to support KGC’s brand mission, and we are fully committed to driving business growth for KGC in these three key ASEAN markets, while reaching greater heights together.”