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Sabre and THAI Smile implement distribution agreement to enable the airline to reach Sabre’s global

Sabre and THAI Smile implement distribution agreement to enable the airline to reach Sabre’s global network of travel agencies

Sabre-connected travel agents can now shop, book and service international content from THAI Smile

SINGAPORE and BANGKOK – 07 November 2022 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, today announced the implementation of a distribution deal with THAI Smile, to support the hybrid carrier’s growth strategy.

Joining Sabre’s global marketplace will enable THAI Smile to enhance its geographic reach and target new leisure and corporate traveller segments, while providing travel agents with increased options to create optimal experiences for their clients.

“We’re elated to be able to distribute our fares and offers through Sabre’s extensive global marketplace at this pivotal time for Thailand tourism,” said Mr. Thamanoon Kuprasert, Acting Chief Executive Officer, THAI Smile Airways. “Now that Thailand has fully re-opened to the world’s tourists, the implementation of our distribution agreement with Sabre is perfectly timed to enable us to help strengthen Thailand’s position as a top tourist and business destination.”

A subsidiary of Thailand’s flag carrier Thai Airways International, THAI Smile flies to a host of domestic and international destinations, having first taken to the skies just over a decade ago, and the carrier is also incremental in extending Thai Airways route network with connecting flights for leisure and corporate travellers.

“As we look forward to further industry recovery and growth around the world, it is essential that all airlines, whether full service, low cost, or hybrid, have the right distribution strategy, and the right technology partner, to get their content in front of the right customer,” said Rakesh Narayanan, Vice President, Regional General Manager, Asia Pacific, Travel Solutions, Airline Sales. “We’re thrilled to be marking THAI Smile’s tenth anniversary by welcoming them to Sabre’s global travel marketplace.”



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