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THAIFEX - Anuga Asia Unveils its Largest Edition Yet, Solidifying its Position as Southeast Asia’s

THAIFEX – Anuga Asia 2023, Asia’s largest and most important food trade fair officially launched today with a grand opening ceremony at Impact Muang Thong Thani in Bangkok, Thailand. Hosted by organizers the Department of International Trade Promotion (DITP), the Thai Chamber of Commerce (TCC)and Koelnmesse, the official openingevent was attended by Deputy PrimeMinister and Minister of Commerce, Mr. Jurin Laksanawisit, industry leaders, globalexhibitors, international VIP guests and global media.

With an impressive lineup of exhibitorsfrom more than 40 countries, THAIFEX - Anuga Asia 2023 solidifies its position as the leading platform for F&B professionals. Besides Thailand, the top five exhibition international countries are China, South Korea, Malaysia, Vietnam and Türkiye. Spanning across 130,000 square meters of exhibition space, featuring 11 exhibition halls, this expansive event is expected to attract over 60,000 trade visitors, buyers, and decision-makers from 140 countries under one roof.

THAIFEX- Anuga Asia serves as a catalyst for international exhibitors, brands, and products to unlock new business prospects in Southeast Asia, facilitating valuable opportunities with buyers and fostering lucrative partnerships in the region.

Themammoth trade fair is expected to generate 70,000 million baht in revenue this May. It will feature 11 signature trade shows, 11 trends, and 6 special shows, all designed to shine a spotlight on emerging trends, innovative blueprints, bold ideas, and cutting-edge solutions that are shaping the F&B industry. Trade attendees can expect an immersive experience that unveils the latest advancements and offers insights into the future of the F&B sector.

Khun Phusit Ratanakul Sereroengrit, Director-General, the Department of International Trade Promotion (DITP), said, “THAIFEX - Anuga Asia is SoutheastAsia’s flagship food and beverage trade fair and we are thrilled to be hosting its largest edition yet. Thailand is Southeast Asia's second-largest economy, with a GDP of US$495 billion in 2022[1], and our food manufacturingand agriculture sectors are significant contributors to this. THAIFEX - Anuga Asia showcases Thailand's rich culinary heritage, high-quality products, and offers a gateway for global players to access our vibrant market while we also tap into international trade opportunities. This year's event, THAIFEX - Anuga Asia 2023, gathers more than 3,000 exhibitors, including Thai and international exhibitors. Through initiatives like THAIFEX - Anuga Asia, we are confident in forging stronger connections in shaping the future of food security on a global scale and propelling Thailand’s key position in the F&B industry to new heights."

THAIFEX- Anuga Asia also serves as a crucial platform that shines a spotlight on Thailand's domestic food and beverage brands and with the ever-changing landscape of the industry, it presents opportunities to discover further innovation.

Khun Sanan Angubolkul, Chairman of theThai Chamber of Commerce (TCC), said, THAIFEX - Anuga Asia plays a vitalrole in supporting and promoting local Thai businesses, showcasing their remarkable innovations and diverse product lines to international buyers. This year, there are 1,100 Thai exhibitors to join us. The event serves as a platform to elevate the visibility of our homegrown talents and connect them with global opportunities. This synergy between local businesses and international buyers is a testament to the transformative power of THAIFEX - Anuga Asia in driving growth, fostering innovation, and strengthening Thailand's position in the global marketplace."

DITP,TCC and Koelnmesse have played a pivotal role in curating and successfully executing 19 editions of the renowned food and trade fair in Thailand, with each year showcasing a significant evolution.

Managing Director and VP Asia-Pacific of Koelnmesse, Mathias Kuepper, "We take great pride in celebrating the official opening of our largest edition of THAIFEX – Anuga Asia to date, representing a remarkable milestone in the history of our event. This show serves as a vital conduit, facilitating meaningful connections between international exhibitors, brands, and products with buyers from the dynamic Southeast Asian region. This platform fosters collaborations, opens doors to new opportunities, and drives success in this thriving market."

“This year, we have exceeded expectations by securing an impressive lineup of 1,925 exhibitors hailing from 43 countries, more than double the number from last year. Among these exhibitors are renowned, award-winning brands spanning various industry verticals, alongside visionary game changers who are reshaping the food landscape. By showcasing consumer-led transformations, we are collectively pushing the boundaries of innovation in the food industry. Moreover, our steadfast commitment to technology and sustainability ensures that we are actively shaping a future of sustainable practices and food security,” Mr. Kuepper added.

Key THAIFEX - Anuga Asia 2023 highlights include:

  • THAIFEX - Anuga tasteInnovationShow Winners ShowcasingAsia's Most Innovative Food Products and Solutions, tasteInnovationShow winners have been unveiled. This special show is dedicated to highlighting Asia's newest and most innovative food productsand solutions that are pushing the boundaries of creativity, personal health, sustainability, and taste profiles.

Handpicked from a multitude of entries, atotal of 11 winners were identified from 50 impressive finalists. Some of these (but not limited to) include:

  • KAPP·POPP Thai Microwave pork crackle by Hesco Solution Co.,Ltd.

  • Chickpearice by Eatvolution Co., Ltd.

  • CPFI-IT Sausage by CPF (Thailand) Public Co., Ltd.

Complete list of winners can be accessed HERE.

World Coffee Tasting: OriginCoffee - Hall 1 Revenue in the Coffee segment amounts toUS$142.00bn in 2023. The market is expected to grow annually by 5.52% (CAGR 2023-2025)[2]. THAIFEX - Anuga Asia plays a significant role in the coffee and tea industry in Asia, providing a global platform for industry players to showcase their products and connect with potential buyers and partners. In Hall 1, the rich culture and distinct flavours from Brazil, Guatemala, Kenya and Thailand will be on showcase.

Future Food Experience+ -Hall 5 Unleashing the Potential of Next-Gen Foodand Beverage Innovation. You will have a front-row seat to captureand share the insights, trends, and breakthroughs that will shape the future of our food. Highlights include:

Tuesday, 23 May 11.00 - 11.30am SupportingMental Health through Food and Drink - Speaker: Miss Rashmika Khanijou ResearchAnalyst, Food&Drink, Thailand, Mintel

12.30 - 3.15pm FutureFood is Here - Speaker: Mr. Santi Abakaz, CEO/Co-FounderTASTEBUD LAB

2.30 - 3.15pm Whereis the Future of Future Food - Speakers: Tony Hunter, A Global FoodFuturist Speaker, - Mr. Apirak Kosayodhin, Chairman & CEOof V Foods (Thailand) - Mr. Gerben Kamps, Global BusinessDevelopment for Alternative Protein Business Unit, Thai Union - Dr. Akamol Klaikherd AVP, Group TSTD

3.30pm - 4.30pm - Opening and Welcoming to Future FoodExperience and Delegation Tour led by Khun Sanan Angubolkul, Chairman of the Thai Chamber of Commerce (TCC)

■ Access complete speaker line-up from 23-27 HERE.

THAIFEX - HOREC XperientialZone - Hall 1 Visitors will step into the world ofcurated HoReCa companies as they unite to address the pressing challenges faced by today's hospitality businesses. At THAIFEX- HOREC Xperiential Zone, visitors and HoReCa business owners will have theopportunity to witness and interact with an array of products, gaining valuable insights into how innovative solutions can be seamlessly integrated into their own operations. Immersive technological-led experience guided by a dedicated team will showcase exceptional quality and transformative solutions that give businesses a competitive edge.

Explorethe 9 Dynamic Segments ■ Bakery & Ice-Cream

■ Cafe&Bar

■ Cleaning & Laundry

■ Dining

■ Furnishing

■ Kitchen

■ Services

■ Tech

■ Wellness

And 6 Emerging Trends: ■ Sustainability ■ Contactless ■ Digitalized Guest Experience ■ Plant Based Menu ■ Food Waste ■ Energy Efficiency In addition to new programs, THAIFEX -Anuga Asia 2023 will see the return of popular shows, including:

THAIFEX – Anuga Future FoodMarket presents new and emerging food and beveragebreakthroughs in segments such as alternative or sustainable products, new nutrition, and tech-enhanced processes. Visitors can sample the products on display, experience the products that supermarket of the future may hold, and connect with industry professionals and food enthusiasts to discover and learn about the latest developments in the food industry.

Thailand Ultimate Chef Challenge (TUCC) ○ Dates: May 23-27, 2023 ○ Venue: Hall 12, Muang Thong Thani, Bangkok ○ 9th edition of TUCC, Asia's esteemedculinary contest ○ Over 700 professional and aspiring chefscompeting ○ 19 categories, including new plant-basedtheme ○ Judged by a panel of 20+ experts approvedby World Associations of Chefs’ Socieities (WACS)

Winners will be recognised in thefollowing categories: ■ Best Ultimate Establishment ■ Best Ultimate Asian Gourmet Challenge ■ Best Ultimate Asian Chef ■ Best Ultimate Professional Chef

Therewill be a spotlight on appetizing plant-based and Asian food

THAIFEX – Anuga Asia 2023 is organised bythe Department of International Trade Promotion (DITP), Thai Chamber of Commerce (TCC) and Koelnmesse. For more information, please visit

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