top of page

Thailand Sees Increase in Tourism Spend Over Chinese New Year Period

BANGKOK, 8 February 2024 – Data from leading global travel service provider Group has  revealed that Thailand will see an increase of 44.3% in total trip expenditure for inbound bookings  when comparing this year’s Chinese New Year (CNY) festive period with 2023’s CNY period, with  expenditure for outbound travellers increasing by 70.8%. 

Part of the reason for increased spending could be due to Southeast Asian tourists making longer haul trips, with more travellers travelling beyond Southeast Asia (SEA) for the 2024 CNY period. Last  year, 72% of CNY travel was intra-SEA, but this has gone down to just over half (50.2%), with the  other half visiting destinations further afield. 

Perhaps unsurprisingly, SEA countries which have public holidays for Chinese New Year (Singapore,  Malaysia, Vietnam, Indonesia, Philippines, Brunei) are seeing more travel during the week of CNY  than countries which do not have CNY public holidays (Thailand, Cambodia, Laos, Myanmar). In the  week of CNY, countries with CNY public holidays make up 69.1% of all SEA bookings, versus 59%  of all SEA bookings for the week before CNY. 

Another two trends that cut across markets are the lengthening of booking windows, and the  popularity of theme parks. Travellers are now planning their trips further in advance, with the booking  window for trips originating from Thailand more than quadrupling – from nine days to 40 days – this  CNY compared to last year. This was similar to Malaysia, where the booking window surged from 12 

days to 51 days, with Singapore seeing an increase of two and a half times – from 18 days to 46  days. 

Meanwhile, theme parks rule the roost for most popular attractions for tourists from Southeast Asia.  Hong Kong Disneyland is the top choice for travellers from Thailand, Singapore and Malaysia, with Universal Studios Japan; Tokyo Disneyland; Universal Studios Singapore; and Warner Bros Studio  Tour Tokyo – The Making of Harry Potter making up the rest of Thai travellers’ top five overseas  attractions. 

Ms Diane Cui, General Manager, Thailand, said: “Last week, we collaborated with the  Tourism Authority of Thailand to host a Super World Trip BOSS Live livestream session in Bangkok,  which grossed THB100 million of GMV in a day. We are expecting the travel industry in Thailand to  continue its healthy recovery this year, especially with the recent signing of the visa-free travel  agreement between the Thai and Chinese governments, and look forward to welcoming more visitors  from around the world to this beautiful country.” 

bottom of page