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Avallen Calvados Continues Expansion Into Asia

"Avallen Calvados Expands Its Sustainable Spirit to Singapore, Revolutionising Eco- Conscious Drinking in Asia with Drinks99 and ecoSPIRITS"

Avallen, the pioneering calvados that’s recognised as the world's most sustainable spirit, is proud to announce its latest expansion into the vibrant Singapore market in partnership with Drinks99. This strategic move marks a significant step in Avallen's mission to offer eco- conscious drinkers across Asia a ground-breaking option in the spirits industry.

With a successful presence in Hong Kong and China as part of the Drinks99 portfolio, Avallen is now set to conquer the hearts and bars of Singapore. The brand's commitment to sustainability and exceptional quality has not gone unnoticed, as evidenced by its impressive ranking as the #2 Top Trending and #5 Best Selling brandy in the world's best bars, according to the latest Drinks International Brands Report.

Chris Peart, Singapore Director of Drinks99, expressed his enthusiasm for the launch: "We're thrilled to launch Avallen Calvados in Singapore, offering a truly ground-breaking option for eco-conscious drinkers. As the world's most sustainable spirit, Avallen is a game- changer in the industry, and we're proud to bring it to the Singapore market. With its climate-positive impact, Avallen is the ultimate choice for bars looking to reduce their carbon footprint while offering a delicious and unique spirit to their customers. We're excited to see the positive impact Avallen can have in Singapore and beyond!"

Avallen will not only be available in their traditional glass botle and the innovative FrugalPac paper botle, but excitingly Singapore represents the third market where their planet positive calvados is available in the revolutionary low carbon, low waste ecoSPIRITS circular technology system. ecoSPIRITS was founded in Singapore in 2018 and Avallen have been a global partner since 2021.

Tim Etherington-Judge, Avallen co-founder, shared his excitement about the expansion: "Having spent a good part of my career travelling across Asia, I am absolutely buzzing that we're expanding our relationship with Drinks99 and Avallen being available in the birthplace of the ecoSPIRITS platform. There's a fantastic, well-established bar scene in Singapore and I can't wait to return to see Avallen on back bars and cocktail menus."

James Wynn-Williams, Sales Manager, Asia Pacific, ecoSPIRITS, said: “Avallen was one of the early supporters of ecoSPIRITS and is already successfully being deployed to many high- profile bars in the United Kingdom and Hong Kong in ecoTOTE format, so we are delighted to finally see this relationship going full circle with this launch in Singapore, where ecoSPIRITS was founded in 2018. I am sure many venues will be keen to work with Drinks99 to add this unique and tasty spirit to their menus.”

Avallen's ethos of 'People, Planet, Prosperity' is at the core of its business model, ensuring that every decision made is in harmony with nature. From the orchards in Normandy to the bars in Singapore, Avallen is dedicated to making a positive impact on the planet while delivering a floral, fruity, and apple-forward Calvados that is as good for the earth as it is for the palate.

As Avallen continues to grow and inspire the industry to embrace sustainability, Singapore is poised to become a key player in the brand's global journey. Avallen and Drinks99 invite eco- conscious drinkers and esteemed bars in Singapore to join them in this delicious moment where flavour and sustainability converge.

For more information about Avallen Spirits and its availability in Singapore, please visit:

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