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Bord Bia – Irish Food Board drives new European Dairy Campaign in 2022-2025

Three-year promotion in the Philippines to raise awareness of high quality and sustainably produced European Dairy from Ireland.

Manila, 22nd March 2023 As part of the new campaign ‘European Dairy - Ireland, working with nature’, Bord Bia – Irish Food Board introduced European dairy products from Ireland to Filipino distributors, importers, and media representatives.

Bord Bia – Irish Food Board, hosted a Sustainable European Dairy from Ireland Trade Seminar on March 22nd. The seminar offered expert insights on how quality, safety and sustainability are at the heart of food and drink production in Ireland, and featured presentations on natural and sustainable production methods of European/Irish dairy.

Over 45 dairy industry representatives including local importers, distributors, manufacturers, and media attended the event where they learned about Europe/Ireland’s capability as a supplier of high quality and sustainably produced dairy.

The opening address to the seminar was made from H.E. Mr. William Carlos - Ambassador of Ireland to the Philippines, followed by a European Dairy from Ireland overview by Mr. Patrick Lim and an introduction to Bord Bia’s sustainability program: Origin Green Global Dairy by Ms. Emily Mahon, both representative of Bord Bia.

Mr. YiFan Li, Vice President of Dairy at StoneX then provided the latest market research, as well as solutions and potential opportunities for Filipino and European/Irish dairy partners.

Speaking at the seminar, Irish Ambassador to the Philippines H.E. Mr William Carlos said “I am honored tomark the launch of Ireland’s new European Dairy – Ireland,working with nature campaign, which is a significant investment in this market. Building our relationship with the Philippines is a high priority for Ireland, and we look forward to supporting this campaign over the coming three-years.”

Mr. Patrick Lim, Market Specialist in Bord Bia said that “Irish dairy exporters and Bord Bia have long recognized the importance of the Philippines market. Collectively, we strive to build on existing relationships and nurture new ones well into the future. We look forward to utilizing our new European Dairy – Ireland, working with nature campaign to complement our activities in the Philippines and raise awareness of the high quality, sustainably produced dairy ingredients we have to offer.

The seminar was followed by a networking session which provided the opportunity for Filipino customers to connect with Irish dairy representatives.

Agri-food exports from Ireland to the Philippines amounted to 150 million Euro in 2022, marking a 55% increase on the year before. Due to strong demand for milk powder ingredients, Irish dairy exports to the Philippines are up 107% YOY to 72.5 million Euros in 2022. (Source: Bord Bia Ireland’s CSO (Central Statistics Office)

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