On the up: Sustainable, natural and organic solutions



Fi Europe combined with Hi Europe 2021: Spotlight on innovative ingredient offerings

Amsterdam / The Netherlands, 07 October 2021: The pandemic has strengthened the trend towards sustainable consumption in the food industry – a shift that is also reflected in the world's leading ingredients show Fi Europe combined with Hi Europe, as the organic and natural ingredients zones are both on a growth trajectory. The Fi Global team is currently expecting a total of 17,000 visitors in-person and/or virtually, with a strong focus on relevant audience for business and networking and the quality of attendance: 72 per cent of the pre-registered attendees have purchasing power. The trade fair will be held online from 22 November, and in person in Frankfurt from 30 November to 2 December.


Amsterdam / The Netherlands, 07 October 2021: The pandemic has strengthened the trend towards sustainable consumption in the food industry – a shift that is also reflected in the world's leading ingredients show Fi Europe combined with Hi Europe, as the organic and natural ingredients zones are both on a growth trajectory. The Fi Global team is currently expecting a total of 17,000 visitors in-person and/or virtually, with a strong focus on relevant audience for business and networking and the quality of attendance: 72 per cent of the pre-registered attendees have purchasing power. The trade fair will be held online from 22 November, and in person in Frankfurt from 30 November to 2 December.


The agenda for the show, with Fi Conference, Innovation Hub, various theatres and the competitions Startup Innovation Challenge and Innovation Awards, will also address topics such as upcycling, alternative sourcing solutions and more efficient manufacturing processes. Sessions include ‘Creating a more sustainable future’, in which Siska Pottie, Secretary General of the European Alliance for Plant-based Foods, will be reviewing the European plant-based market. Also speaking is Paula Schmidsfelden, of The Carbon Trust, who will be discussing ‘Product carbon footprinting & labelling: How to drive decarbonisation in the food industry’. Roquette, meanwhile, will be presenting a company case study on ‘Adapting to rising consumer expectations with a plant-based approach’.


Consumers want sustainability

With a total of 800+ exhibitors expected on the show floor, more than 150 companies have already signed up for the natural or organic zone. One of them is HoneyGreen+, a supplier of beehive products, natural sweeteners and functional ingredients. Vanessa Morice, Commercial Director at HoneyGreen+, comments: “The world demands natural responses to a global need for health, well-being and beauty. We have already observed how changes triggered by the pandemic have accelerated some of the trends predicted to occur over the next five years. And consumers are looking for transparent brands, as they want to know how their actions can help protect their community and environment.”


These views are confirmed by Fi Europe’s business analyst partner, Innova Markets: One-third of consumers worldwide expect companies in the industry to commit to sustainability, while 20 per cent are also willing to spend more money on such products. In the Innova Lifestyle & Attitudes Survey 2020, respondents indicated that COVID-19 has increased their focus on sustainability, for example, by buying regional products, recycling/upcycling and avoiding food waste. A study commissioned by The Nature Conservancy found a shift among consumers and businesses from wanting food that does not harm to actively seeking out products that do good.


Trade shows can make a difference As the world's leading ingredients trade show, Fi Europe combined with Hi Europe has set itself the goal of paying ever-closer attention to ecological aspects when designing the event. These include energy-saving LED lighting in the exhibition halls, renewable energy sources and waste reduction, for example through the use of recyclable exhibition carpets. There will also be partial replacement of printed material, with a comprehensive mobile app and QR codes guiding attendees to digital publications instead.


About Informa AllSecure:

Informa has collaborated with association partners including UFI, AEO and SISO, industry peers, venues, suppliers and relevant authorities to develop industry-wide AllSecure standards that raise the bar on safe, hygienic, productive and high-quality organised event experiences. Informa AllSecure is how these standards are being adopted in our business.


All Informa events will be run according to official government and local authority guidance in the first instance, as well as any venue or location-specific regulations. In addition, all Informa events will follow the ten Informa AllSecure priority commitments. Wherever applicable and possible, our events will also apply the fuller range of standards and guidelines described in the Informa AllSecure guidebook.


About Fi Global

Food ingredients Global was launched in Utrecht, The Netherlands, in 1986. Its portfolio of live events, extensive data, digital solutions and high-level conferences is now established throughout the world and provides regional and global platforms for all stakeholders in the food ingredients industry. Over 500,000 people have attended our shows over the years, with billions of Euros worth of business created as a result. With more than 30 years of excellence, the events, digital solutions and supporting products deliver a proven route to market, with a truly global audience. Since 2018, Food ingredients Global has been part of the Informa Markets portfolio. For more information, please visit: www.figlobal.com


About Informa Markets

Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. Our portfolio of more than 400 international B2B events and brands spans markets including Healthcare & Pharmaceuticals to Infrastructure, Construction & Real Estate, Fashion & Apparel, Hospitality, Food & Beverage, and Health & Nutrition, amongst others. We provide customers and partners around the globe with opportunities to engage, experience and do business through face-toface exhibitions, specialist digital content and actionable data solutions. As the world’s leading exhibitions organiser, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. For more information, please visit www.informamarkets.com.


Source: informamarkets