Yangon, Myanmar, 15 March 2024 - Yoma Strategic Holdings Ltd ("Yoma Strategic"), a leading conglomerate and the largest restaurant operator in Myanmar, is proud to unveil the launch of the inaugural franchise of its YKKO F&B brand.
Mr. Melvyn Pun, CEO of Yoma Strategic, underscored the strategic importance of this expansion, highlighting, "Yoma F&B serves as a cornerstone of our diverse business portfolio. The launch of YKKO franchises demonstrates our unwavering commitment to cultivating culinary distinction and broadening our market reach. We are excited to provide consumers in diverse locales with the opportunity to try the distinctive tastes of YKKO. We look forward to collaborating with passionate and entrepreneurial individuals.”
With a nationwide presence across Myanmar, including Yangon, Nay Pyi Taw, Mandalay, Maw La Myaing, Bago, and Taung Gyi, YKKO has become a symbol of authentic Kyay Oh cuisine since its establishment in 1988. This strategic move to introduce franchise outlets reflects Yoma Strategic’s commitment to expanding and innovating within the F&B industry.
The inaugural YKKO franchise outlets are scheduled to launch in Htauk Kyant, located on the outskirts of Yangon, and Pyay, in the Bago region, by March 2024.
Ms. Aye Myat Maw, Executive Director of YKKO, expressed her enthusiasm for the rollout of franchise shops, saying, "We take pride in supporting our franchisees as they join us on this exciting journey. By expanding through franchising, our goal is to enhance customer service and extend the delight of YKKO to an even wider audience throughout Myanmar."
Yoma F&B continued to see strong year-over-year revenue growth, achieving new records in terms of customer numbers, transaction volumes and system sales in 3M-Dec2023. Revenue surged by 33.8% y-oy to US$8.7 million in the quarter
